Murphy Drive Rewards
Murphy USA National Loyalty Program
The Project:
To engage Murphy USA customers and offer them a premier loyalty program that will promote more visits, build bigger baskets, and add more fuel purchases. Murphy Drive Rewards is the first ever application and digital marketing program for Murphy USA. Murphy Drive Rewards is a customer appreciation app that allows members to rack up rewards points on almost all their purchases at Murphy and spend them on FREE merchandise or for discounts on snacks, drinks, gas and more! Murphy Drive Rewards boasts over 9 million members nationwide and growing!
