Moody Garden's Aquarium
Retail Gift Shop | Houston, TX
The Project:
Re-design the Moody Garden’s Aquarium gift shop to be an extension of the aquarium exhibits, increase merchandise sales and create a new brand that seamlessly integrates into the newly designed exhibits. Our design team created several new brand assets including: New logo and brand standards, expanded their merchandise offering by offering branded assets like T-shirts, stickers, buttons, and gift bags, and added graphics and way-finding signage to the exterior of the gift shop to lead guests inside the store. We also created a new customer shopping experience that is an extension of the Aquarium by designing thr guest journey through a new space plan. We added storage space for merchandising operations, used analytic insight to highlight merchandise and increase sales volumes ie. build bigger baskets!
