Chip and Joanna Gaines are a husband-and-wife team who are known for their work on the HGTV show Fixer Upper and their lifestyle brand, Magnolia. With 16 uniquely curated retail shop concepts on the grounds at the Silos in Waco, TX, the Magnolia brand has now become a global household name for quality goods and exceptional design quality. The brand also boasts it’s own Magnolia TV network and a social media following of over 5.7 million.

My role as the Director of Visual Merchandising worked in all 16 retail entities and led a team of 14 incredible merchandisers and display designers. From seasonal concepting, retail strategy to physically placing the products in their final home, I managed and touched every step of the seasonal installation process for over 300 installs.

Social Media | 5.7 Million Followers

Magnolia Market | Fall 2024 Strategy and Install